Jongno is the historical heart of Seoul, where centuries-old traditions meet modern culinary innovation. For anyone looking to experience the true flavors of Korea, this district is an absolute goldmine. From legendary "Old-Established" (No-po) restaurants to bustling street food havens, here are three must-visit spots in Jongno that represent the soul of Korean cuisine. 1. Imun Seolnongtang (이문설농탕) The Oldest Restaurant in Korea If you want a taste of history, Imun Seolnongtang is your first stop. Having opened its doors in the early 1900s, it is officially recognized as the oldest registered restaurant in South Korea. It has even earned a spot in the Michelin Guide . Their specialty is Seolleongtang (ox bone soup), a milky white broth simmered for over 15 hours. Unlike modern versions that might use additives for color, Imun stays true to the traditional method, resulting in a clean, deep, and honest flavor. The soup is served with soft brisket, ox tongue, and fl...
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