[Hidden Gem] Discovering the Soul of Seoul: 3 Essential Eateries in Jongno

Jongno is the historical heart of Seoul, where centuries-old traditions meet modern culinary innovation. For anyone looking to experience the true flavors of Korea, this district is an absolute goldmine. From legendary "Old-Established" (No-po) restaurants to bustling street food havens, here are three must-visit spots in Jongno that represent the soul of Korean cuisine.

​1. Imun Seolnongtang (이문설농탕)

​The Oldest Restaurant in Korea

​If you want a taste of history, Imun Seolnongtang is your first stop. Having opened its doors in the early 1900s, it is officially recognized as the oldest registered restaurant in South Korea. It has even earned a spot in the Michelin Guide.

​Their specialty is Seolleongtang (ox bone soup), a milky white broth simmered for over 15 hours. Unlike modern versions that might use additives for color, Imun stays true to the traditional method, resulting in a clean, deep, and honest flavor. The soup is served with soft brisket, ox tongue, and flour noodles. Don't forget to add a generous amount of green onions and season it with sea salt to your liking!

• ​Address: 38-13 Ujeongguk-ro, Jongno-gu, Seoul (우정국로 38-13)
• ​Phone: +82 2-733-6526
• ​Best For: A traditional, comforting breakfast or lunch.

​2. Gwangjang Market (광장시장)

​The Ultimate Street Food Paradise

​You can’t talk about Jongno without mentioning Gwangjang Market. While it's a massive traditional market selling everything from silk to bedding, most people flock here for the "Food Alley."

​The star of the show here is Bindaetteok (mung bean pancakes). These are stone-ground mung beans mixed with vegetables and meat, then deep-fried until incredibly crispy on the outside. Pair this with a bottle of Makgeolli (Korean rice wine) for the perfect local experience. If you’re feeling adventurous, try the Yukhoe (Korean beef tartare) or the famous Mayak Kimbap—tiny seaweed rolls so addictive they are nicknamed "drug kimbap."

• ​Address: 88 Changgyeonggung-ro, Jongno-gu, Seoul (창경궁로 88)
• ​Phone: +82 2-2267-0291 (Market Management Office)
• ​Best For: Sampling a wide variety of Korean snacks in a high-energy atmosphere.

​3. Daeryunjip (대련집)

​The Local Favorite for Boiled Pork and Noodles

​For a meal that feels like a warm hug from a Korean grandmother, head to Daeryunjip. This spot is legendary among locals and office workers in the Jongno area, often featuring long lines during lunch hours.

​They are famous for two things: Baechu-Bossam (steamed pork slices served with fresh cabbage) and Sagol Kalguksu (hand-cut noodles in a rich beef bone broth). The pork is exceptionally tender and pairs perfectly with their crunchy, well-seasoned kimchi. A pro tip: if you order one bowl of Kalguksu, they can split it into two smaller bowls for you, making it easier to share alongside a plate of Bossam.

• ​Address: 37 Jongno 16-gil, Jongno-gu, Seoul (종로16길 37)
• ​Phone: +82 2-2265-5349
• ​Best For: A hearty, authentic meal with friends or family.

​Tips for Your Jongno Food Tour

• ​Timing: Popular spots like Daeryunjip and Imun Seolnongtang often have "break times" in the afternoon, so check the hours before visiting.
• ​Cash is King: While most restaurants accept cards, having some cash is helpful for the smaller stalls inside Gwangjang Market.
• ​Walking: Jongno is best explored on foot. These three locations are relatively close to each other, making for a perfect day-long food crawl!

​Enjoy your culinary journey through the historic streets of Jongno!